Take a look at this picture. If I didn’t tell you where this was taken, you’d be forgiven for thinking it was a random scene from a nameless street that could exist anywhere. And If I twisted your arm and asked you to pick the intended subject of this photo, you’d be forgiven for shrugging […]


I realize I set you up to hum the theme to Perfect Strangers all day. It’s totally on purpose and I promise you, I’m not trolling. This is my second time at Mozcon and fourth time at one of SEOMoz’ or Distilled’s conferences. I group them together because they are very similar in demographic in […]


An Open Letter to the Girls I Wrote Love Letters to in High School

February 12, 2012

Hello again, Before this gets creepily familiar, I’ll open by retracting (or at least updating) a few statements previously made to some or all of you: I no longer watch you at your locker, lunch table, bus stop etc. In fact, I have no idea where in the world any of you are anymore. I […]

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Keyword Research: We’re ALL Doing It Wrong

September 12, 2011

Okay folks, if I admit that the headline is just a touch “clickbait-y,” will you concede that you clicked because – in your heart of hearts – you’re just not that comfortable with your keyword research process? Why is that? I mean, if you’re paying attention to fellows like Sam Crocker and Richard Baxter, you […]

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Anyone Can Do SEO

June 20, 2011

Graduation season is upon us and for many that means the hunt is on for a sweet job. For some recent undergrads, though, this means it’s time for a full-on panic attack followed by an existential funk that leads to job-hopping which segues nicely into a quarter life crisis by which point you completely forget […]

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An Open Letter to My Pants

February 7, 2011

Dear Pants, This letter is to formally advise you that your status as an active member of my wardrobe has been suspended indefinitely. Your heretofore faithful service is being taken into consideration which is why I have not decided to simply terminate your employment. This decision was not an easy one. When you applied for […]

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No time. Like the present?

January 11, 2011

Yes, this post title? That just happened. I kinda want to punch me, too, but I’m going to try and bring this full circle to make it mean something. I want you to come back read the rest of my stuff, after all. In that spirit, I’ll make this as brief and compelling as I […]

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